Fischer celebrates a century of excellence in sporting goods

Alpine, Nordic, Hockey

Fischer celebrates a century of excellence in sporting goods

Fischer, a global leader in the sporting goods industry, is thrilled to announce the celebration of its 100th anniversary. Since its inception in 1924, Fischer has been at the forefront of innovation and quality in the world of sports equipment, and this milestone is a testament to the company's unwavering commitment to excellence.

Founded in Upper Austria by Joseph Fischer, and still headquartered there, Fischer has grown from humble beginnings to become one of the world’s largest manufacturers of ski equipment and a trusted name in skiing, hockey, and outdoor sports. Over the past century, Fischer has continuously pushed the boundaries of technology and design to deliver superior products that enhance the performance and enjoyment of athletes at all levels, following its vision to be the athlete’s number one choice.

Driven by innovation, quality, and passion for sports

As Fischer celebrates its centenary, the company reflects on a rich history of remarkable achievements. From pioneering advancements and groundbreaking technologies in ski and boot manufacturing, such as FISCHER VACUUM®, Hole Ski Technology, Fischer CROWN®, Air Composite Core, Cold Base Bonding and TURNAMIC®, to introducing high-end hockey and outdoor equipment, Fischer has consistently demonstrated its ability to stay ahead of the curve to meet the evolving needs of athletes worldwide.

"We are immensely proud to reach this momentous milestone in our company's history," said Franz Föttinger, CEO of Fischer. "For 100 years, Fischer has been driven by a passion for sports and a dedication to providing athletes with the tools they need to succeed. Our commitment to innovation, quality, and customer satisfaction remains as strong as ever, and we are excited to continue shaping the future of sports for the next century."

Ready to face the future

With its Austrian development center and production plant; a brand-new factory in the Ukraine equipped with state-of-the art machinery; a team of motivated and passionate colleagues; plus a roster of athletes with a strong personal bond to the brand, Fischer is ready to face the future with confidence. Quality and innovation remain the focus areas for the company as it strives to deliver the best products and services to its customers.

Pioneering with digital skis

As Fischer embarks on its second century, the company remains steadfast in its mission to inspire and enable athletes to pursue their passion. With a century of experience as a foundation, Fischer is poised to continue revolutionizing the sporting goods industry, setting new benchmarks, and empowering athletes to reach their full potential.

In this spirit the company will launch its first digital ski in the form of a non-fungible token (NFT). The NFT ski is a unique and collectible digital asset that represents Fischer’s innovative spirit and willingness to push boundaries. The NFT ski features a stunning design inspired by Fischer’s legendary RC4 Worldcup ski, which has been used by many Olympic and World Cup champions. The NFT ski also comes with exclusive benefits for the owner, such as the possibility to convert the NFT to a real ski later in 2024. The NFT ski is a limited edition of only 100 units and will be available for purchase on the Fischer website starting February, 2024. This is a historic moment for Fischer, as it becomes the first ski brand to enter the NFT market and offer its fans a new way to experience the joy of skiing.

Employees and partners vital to the company’s success

In addition to celebrating its own achievements, Fischer recognizes the vital role of its employees, partners, and customers in the company's success. The centenary celebrations will provide an opportunity to express gratitude to all those who have contributed to Fischer’s growth over the years.

More details can be found in our company history.

100 Years Brand Movie

To us, skiing was never just a lifestyle. It has always been more than that!⁠ ⁠ Driven by innovation, quality and dedication for the sports since 100 years they call us experts in the field, we call it being obsessively passionate! ⁠