1960 - 2014


On taking over the factory in Mukachevo Fischer also inherits the production of hockey sticks, which have been manufactured there for the Russian market since the 1960s. Since the end of the 1990s Fischer has been producing hockey sticks for two Canadian firms – Franklin and Sherwood – and in 2000 and 2004 they are joined by Easton and Bauer as customers. At the end of the 1990s hockey sticks branded "Fischer" appear on the Russian market for the first time. In 2011 Fischer crosses the magic threshold of a million hockey sticks sold in one year; the actual total manufactured in Mukachevo that year is 1,080,000. The main sales markets are Europe, Russia and North America. However, ice hockey sticks "made by Fischer" are also supplied to comparatively untypical hockey countries such as Brazil, Israel or Iran. The bulk of the sticks are still made of wood today. Particularly in the case of high-grade sticks, though, there is an increasing trend toward composite technology, in which carbon and glass fibre are processed.

The share of the Fischer brand goes up and up. In 2013 as many as 220,000 sticks branded Fischer and Tisa are sold (Tisa is a second proprietary brand on sale in Russia). Together the two brands account for roughly 40% of turnover.

Fischer quality convinces the ice hockey pros, too; more and more of them rely on Fischer sticks. Increasingly Fischer markets accessories such as gloves, shirts and visors. In the anniversary year of 2014 the Business Unit Hockey represents a small but impressive – and very successful – department of Fischer Sports GmbH.

Further stories 2000-2013