Pioneering with digital skis
As Fischer embarks on its second century, the company remains steadfast in its mission to inspire and enable athletes to pursue their passion. With a century of experience as a foundation, Fischer is poised to continue revolutionizing the sporting goods industry, setting new benchmarks, and empowering athletes to reach their full potential.
In this spirit the company will launch its first digital ski in the form of a non-fungible token (NFT). The NFT ski is a unique and collectible digital asset that represents Fischer’s innovative spirit and willingness to push boundaries. The NFT ski features a stunning design inspired by Fischer’s legendary RC4 Worldcup ski, which has been used by many Olympic and World Cup champions. The NFT ski also comes with exclusive benefits for the owner, such as the possibility to convert the NFT to a real ski later in 2024. The NFT ski is a limited edition of only 100 units and will be available for purchase on the Fischer website starting February, 2024. This is a historic moment for Fischer, as it becomes the first ski brand to enter the NFT market and offer its fans a new way to experience the joy of skiing.