Our vision as a brand is to be the first choice for every athlete. We enable newheights of individual performance and unforgettable moments with innovative, user-friendly products.
When looking for the exact right ski, factors like ability level, height and weight, along with the specific type of skiing determine which product is the right choice for a particular athlete. Their gender plays no role. Consequently, we no longer distinguish between ski models for women and men, but open the range to all skiers.
To satisfy different tastes, in the future we’ll offer a second color option for ski models whenever possible. Different foot shapes will be addressed by boots in multiple widths and through different ankle heights, flex ratings, and a variety of liners. This will allow all skiers to meet their unique individual needs without missing out on any of our performance advantages.
Whether you’re a beginning, advanced, or expert skier; Whether you’re large or small, heavy or light, we develop our products for you as a passionate athlete, not as a woman or man.
Because to us, skiing is not a lifestyle. It’s life.