Alpine

FIRST ON FIRST

While you were sleeping, these skiers became Fischer’s new team riders.

Taking the very first lift on New Year’s Day takes a special kind of commitment. For us, it was the perfect time and place to reward those who share our dedication and attitude. That’s how dozens of ordinary skiers from all over the world, much to their surprise, found themselves joining the Fischer Team on January first.

At eight o’clock in the morning the day after New Year’s Eve, most people are still enjoying the soft comfort of their pillow. But for this group of passionate skiers it was all about waking up early and getting ready, with one thought in mind: Being 2019’s first skiers up at the lift station and making the first tracks on untouched slopes.

What they didn’t expect when they arrived at the lift station was to be greeted by our Team, who had one important question: ”How would you feel about becoming team riders for Fischer?”

As a company, we’ve always been on the more serious side, building serious skis for serious skiers. And while we’ll keep doing exactly that, this initiative opens up a whole new approach: Now it’s not only about your abilities as a skier, but also your attitude towards skiing. We want to acknowledge the sacrifices you make to get in that perfect run, or to make that first track.

On January 1st, 2019, dozens of skiers worldwide were celebrated for their commitment. All received a new pair of Fischer skis of their choice when exiting the lift, prepped for them on the way up, so they didn’t lose one second of early morning skiing. And as the newest members of the Fischer team, 2019 has a lot more in store for them.