What is so unique about Urban Boots?
With the Urban Boots we have completely redesigned our cross-country ski boots. They offer a new look, but the familiar function. But right from the start it was important to us not to limit the Urban project to a new design. That's why we chose the waterproof, breathable construction and showed an additional innovation with the sole to make the boot suitable for everyday use.
How did you come up with the idea to develop such kind of boots?
We took a close look at our customers. Many recreational skiers wear their cross country ski boots not only on the cross country ski track. Some go to a café afterwards and often the way to and from the cross country track is a topic. The idea of developing boots that do not look like conventional cross country boots was therefore obvious and has been around for some time. One knows this kind of product change also from the outdoor and bike industry. We were busy with the implementation and testing for some time. We tried a lot before we were satisfied with the final result.