At eight o’clock in the morning the day after New Year’s Eve, most people are still enjoying the soft comfort of their pillow. But for this group of passionate skiers it was all about waking up early and getting ready, with one thought in mind: Being 2020’s first skiers up at the lift station and making the first tracks on untouched slopes.
What they didn’t expect when they arrived at the lift station was to be greeted by our Fischer Team, who had one important question: ”How would you feel about becoming team riders for Fischer?”
As a company, we have always been on the more serious side, building serious skis for serious skiers. And while we’ll keep doing exactly that, this initiative opens up a whole new approach: Now it’s not only about your abilities as a skier, but also your attitude towards skiing. We want to acknowledge the sacrifices you make to get in that perfect run, or to make that first track.
On January 1st, 2020, dozens of skiers worldwide were celebrated for their commitment. In 13 ski resorts spread over 11 countries, the first skiers of the day received a new pair of Fischer skis of their choice. As the newest members of the Fischer team, 2020 has a lot more in store for them.
