“Ski jumping, a sport that fascinates millions of people, offers an ideal platform for the global presentation of our brand,” explains Heinz-Werner Schmidt, CEO of the company group headquartered in Lower Saxony. “The combination of technology and precision required of both the equipment and the athletes in this sport aligns perfectly with our brand values. We, too, always strive for peak performance and the highest possible efficiency - in our heat pumps just as much as in our hot water and ventilation products.”

The partnership between the heat pump manufacturer and Fischer Sports was finalized during a joint meeting at Stiebel Eltron’s headquarters in Holzminden. Franz Föttinger, CEO of Fischer Sports GmbH, was impressed after a tour through the factory: “I am very pleased that we were able to bring Stiebel Eltron on board as a partner. A fantastic, globally active family-owned company with innovative products - also founded in 1924, the same year as Fischer Sports - that bodes well for a promising and successful partnership.”

In the future, 25 selected athletes will jump off the hills carrying the Stiebel Eltron logo; the team is currently being selected and will be introduced this fall.