As a company, Fischer has always been on the more serious side, building serious skis for serious skiers. And while they’ll keep doing exactly that, this initiative opens up a whole new approach: Now it’s not only about your abilities as a skier, but also your attitude towards skiing. Fischer wants to acknowledge the sacrifices you make to get in that perfect run, or to make that first track.
On January 1st, 2020, dozens of skiers worldwide will be celebrated for their commitment. In 13 ski resorts spread over 11 countries, the first skiers of the day will receive a new pair of Fischer skis of their choice. As the newest members of the Fischer team, 2020 has a lot more in store for them.
