What could be more apt for the 90-year company anniversary of the Nordic global market leader than a journey to the 90th staging of the 90-kilometre long ski marathon classic, the Vasaloppet? Nothing. And this is what prompted Fischer to invite some of the best dealers in Germany and Austria to take part in an anniversary trip to Sweden. This trip was not just about being a part of it, for most of the participants the focus was on taking part in the legendary Vasaloppet themselves.
It was a journey like no other. You could feel the tension among the participants already when they met up in Munich. It was a mixture of excitement, respect and a hint of fear here and there. For many of them, one big goal had dominated their leisure time plans since the invitation last summer: to complete the 90 kilometres from Sälen to Mora as fast as possible, or with as much enjoyment as possible, depending on priorities.
After travelling there on Thursday, one five-strong relay time had to make their way to the start at
6 a.m. the very next day on Friday. In the "StafettVasan" the 90 kilometres are divided between five skiers for a unique team experience. The result of the Fischer team was one to be proud of: 136th out of 1,200 teams which started.
Saturday's programme was all about extensive ski testing. The snow conditions did not make it easy for the participants. Grimm's "Mother Holle" chose the Vasa weekend to make up for the lack of snow in recent weeks, with light, constant snowfall which became a challenge for the wax experts. This meant that besides the general tension and excitement just before the race gets underway, there was a touch of uncertainty as well until early on Sunday as to which skis to choose.
Finally, however, they were all ready and waiting with top equipment from Fischer: Speedmax Classic Plus
, RCS Carbonlite Zero+
, or RCS Crown
, according to personal goals. The race got underway at 8 a.m. on the dot and, together with around 15,000 other skiers, the 17 Fischer dealers from Germany and Austria set off on the 90 kilometres through the Swedish forests – an amazing experience for any enthusiast of Nordic skiing. Whether it is in the elite group or in the middle of the masses of cross country skiers, this is something that can be experienced only at the Vasaloppet. Despite the conditions being so demanding – the tracks for the skiers at the back were virtually non-existent – all members of the Fischer group achieved the goals they had set themselves. You could see the tiredness on some of the faces after the more relaxed evening's gathering, but the laughter spoke volumes and everyone agreed: "That was an incredible experience! It was a really perfect trip to Sweden with a lot of fun and perfect organisation."