MOST SUCCESSFUL SKI AND BOOT BRAND IN NOVE MESTO

18.02.2013
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WITH THE WORLD
The success story in yellow and black goes on

Fischer's success is a little like a red (or should we say a yellow and black) thread in the story: in Nove Mesto (CZE) the Austrian family-owned company was the most successful ski and boot brand at the Biathlon World Championships for the third time in succession and by a clear margin. 60% of the medal winners were on Fischer skis and 40% used Fischer boots for their success. No other company had as many World Champions as the Nordic Number One.
One athlete in particular overshadowed the rest at these World Championships: Tora Berger (NOR), who soared to new heights with the complete package of skis, boots and poles from Fischer. The exceptional athlete from Norway achieved something that no other skier – either male or female – had accomplished before: she took part in all six events and her remarkable performances were rewarded with a medal in every single one of them.
 
Tarjei Boe (NOR), three-times World Champion, and Olena Pidhrushna (UKR), who scooped a full set of medals by winning gold, silver and bronze, were also among the keen medal collectors, as were twin sisters Vita and Valj Semerenko (UKR) and Anton Shipulin (RUS) who returned home with one silver and one bronze each.
 
Trust in new equipment brings success
The use of the new equipment is also worth noting. The brand new Speedmax skis and Carbonlite boots were not handed over to the athletes until shortly before the World Championships – and both the skis and the boots were an immediate success in Nove Mesto. Leading the field: Tora Berger, who won most of her medals with the new Speedmax Ski. "It's not normal practice, but in my first WCH race I was on skis that I had never used before. My service man only got them a few days before and was immediately convinced that they are the fastest skis – and I have to say he was right," says the four-times World Champion, a Speedmax fan. Thanks to its revolutionary construction using the new development Cold Base Bonding, which avoids the combination of heat and pressure when the base is applied, Speedmax sets new standards in terms of speed. The result is optimum wax penetration for the base and temperature independence for constant and perfect skiing properties which make a considerable difference out on the track.
 
There were also a number of successful premières to report in the boot sector. Although athletes are extremely sensitive about their footwear – especially at major events – the new Carbonlite models were also put to use without delay. The new technology Fischer Climate Comfort, which offers dryness, warmth and breathability, was so clearly convincing for (among others) World Champions Olena Pidhrushna,(UKR), Hilde Fenne (NOR) and Henrik L'Abee-Lund (NOR) that they used the new boots immediately in competition without any long test runs – and the success speaks for itself.
 
The satisfaction could also be seen on the face of Fischer's Nordic Race Service Director Gerhard Urain: "Our development and service team puts an incredible amount of energy, time and expertise into being able to offer the athletes the best possible equipment at all times. This is the framework we provide that enables the athletes to succeed in the first place." However, you can never know prior to World Championships – especially in the case of Biathlon – what is really going to happen. "Having emerged once again as the best ski and boot brand it goes without saying that we are more than satisfied with this result."